FREE SEO TOOLS BY GOOGLE & OTHERS

In this post, we will highlighted free tools by Google, free tools or free trails by other reputed companies and finally, internet browser extensions for SEO.

This article is divided into 3 sections –

Section 1 – Free SEO Tools by Google

Section 2 – Other Free or Free trail SEO Tools

Section 3 – Internet Brower (Chrome, Firefox etc. extensions)

Section 1 – Free SEO Tools by Google

As the name suggests, this section contains tools which are 100% free and offered by Google.

UtilityTool Name
Search Algorithm Update or Rankings updateGoogle Search Status Dashboard
Robots.txt TesterRobots.txt checker
Rich Results Test (Schema Mark up)Google Rich Results Test
Mobile-Friendly TestLight House
Keyword Research & TrendsGoogle Keyword Planner
Google Trends
Tag management system (TMS)Google Tag Manager
Organic Performance ReviewGoogle Search Console
Google Analytics 4 (GA4)
Content change detection ServiceGoogle Alerts
SEO reportingGoogle Looker Studio
Site Loading SpeedGoogle Page Speed Insights
Local Business ProfileGoogle Business Profile
Free Digital Skills CoursesDigital Garage
Note – Similar to Google Search Console, Microsoft Bing also offers Bing Webmaster Tools, offering insights into how your site performs on Bing’s search engine.

Section 2 – Free or Free Trail SEO Tools (Other than Google)

We have attempted to list down free or free trails which are offered by reputed companies. You will notice that most tools offer free trails & we have linked to their relevant pricing page which you can access.

UtilityTool Name
Check old page versions (Go back in time)Way back Machine
Backlinks & Website Health AuditAhref Webmaster Tools
SEM Rush (Free Trail)
Heatmap & Behaviour AnalyticsHotjar
Crazy Egg (Free Trail)
Rank/Position TrackingAccuranker (Free Trail)
Competition AnalysisSimilarweb (Free Trail
Website Crawling & Technical SEOSitebulb Free Trail
Screaming Frog Free Version
Keywords ResearchAlsoAsked (Free Trail)
AnswerThePublic (Free Trail)
Royalty free Stock ImagesiStock (limited features)
Shutter Stock (limited)
Local SEO & MapsApple Maps Business Connect
Yelp for Business
Website monitoring & UptimePingdom (Free Trail)
XML Sitemap GeneratorXML-Sitemaps.com (up to limited number of pages)

Section 3 – Free Browser Extensions for SEO

Totally free & these can be used for leading internet browsers such as Goole Chrome, Mozilla, Safari and Microsoft Edge.

UtilityTool Name
On Page
Meta Data (HTML Title & Meta Descriptions)
Check Headings, Canonicals, No Index tags

Detailed SEO Extension
Check the individual redirect pathAyima Redirect Path
Taking a screenshot of an entire webpageGo Full Page
Open, copy or bookmark multiple linksLinkClump
Open Multiple URL’s

These tools, when used collectively, offer valuable data and insights to optimize websites for better search engine visibility and user experience.

If you are a product company & would like our team to review your product, please contact us.